Image:  Higher ed institutions are beginning to get the hang of TikTok. Many college and university marketing teams are now taking advantage of the short-form video application to show off hidden study spots, dispel campus misconceptions—such as that the dining hall food is lousy—share glimpses of the average day in the life of a student and more. According to a 2022 Pew Research study, two-thirds of teenagers use TikTok, making it a vital recruiting tool for colleges. In recent...


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