Image: Higher ed institutions are beginning to get the hang of TikTok. Many college and university marketing teams are now taking advantage of the short-form video application to show off hidden study spots, dispel campus misconceptions—such as that the dining hall food is lousy—share glimpses of the average day in the life of a student and more. According to a 2022 Pew Research study, two-thirds of teenagers use TikTok, making it a vital recruiting tool for colleges. In recent...
READ FULL ARTICLE »
Become a member to take advantage of more features, like commenting and voting.
Register or sign in today!