Tesla axed its entire marketing team—here’s why that matters

News broke earlier this week that Tesla had laid off its entire 40-person marketing and growth content team, barely a year after starting it. Perhaps the biggest surprise for many was that Tesla even had a marketing and growth content team.  Ford spent $2.5 billion on global advertising in 2023, according to Statista. General Motors spent $3.6 billion. Meanwhile, Tesla has mostly limited its own marketing investment to price promotions and brand content across social. The brand...