Superdry’s Neymar Jr Partnership Drives Over 2 Million Engagements Within First Weeks

British fashion brand Superdry has channeled the power of influencers and celebrities and is enjoying a massive wave of engagement through its partnership with Brazilian soccer star Neymar Jr. Announced in December, Neymar Jr agreed to a three-year partnership with Superdry to lead its organic cotton campaign globally. The brand revealed in its annual results...