Meet the quietly powerful company that’s changing how business values design

Ten years ago, design was the differentiator in business. You could tell an innovative company from a dud just by looking at the logo. Now? Good design is table stakes. From digital UX to product packaging to advertisements, everything has trended so much better that “spectacular” can feel synonymous with “mediocre.”  So where does design go next in business? And how should its impact be measured? “The [client] will be worth more or it won’t,” says Jonny Bauer. “And that’s what we want...