Disney is getting in on the tween skincare craze

news via Fast Company - co-design

Today’s tweens, as you may have heard, are crazy about skincare. Hoards of 8- to 12-year-olds are flooding Sephora en masse. And despite the fact that their skin is as dewy and pore-free as it will ever be in their lifetimes, brands and influencers have somehow convinced these children that they need nine-step skincare regimes. Disney has realized this is an opportunity. Today, it launches a collaboration with skincare startup Bubble to promote the upcoming animated film Inside Out 2,...

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