Chipotle executives don't care that the chain's queso is being slammed as 'dumpster juice' — here's

Queso's debut didn't save Chipotle from falling short of analysts' expectations. However, executives are touting the new menu item — which was trashed by many customers — as a success.  Customers who do enjoy Chipotle's somewhat-grainy queso tend to order it as a burrito or burrito bowl topping. By marketing queso as an add-on, not as a dip, Chipotle still has the potential to incrementally grow sales with queso.    Chipotle's first quarter serving queso was a huge swing and a miss....