Chief Sustainability Officers Aren’t Marketers, They’re Multi-Hyphenates

Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of CSO appointments is making headlines. Since the start of 2023, Lego, Caterpillar, PepsiCo, Autodesk and Delta have all enlisted CSOs to steer them through increasingly tight greenwashing regulations in a world where people expect brands...