Manager, Marketing and Performance Insights

Manager, Marketing and Performance Insights

Employment Type: Contract/Temp

Date Posted: 3/27/2024

Location: McLean, VA

Pay Range: Negotiable

Job Number: JO-2403-2377

Primary Function

The Marketing Performance & Insights team provides client's Marketing & Loyalty organization with the vital tools and frameworks to advance individual brands business goals and the portfolio, empowering them with media and marketing insights along the journey. You'll partner with various teams to build outstanding marketing campaigns and media measurement frameworks!

You will support the Director of Marketing Performance & Insights and key partners across the Global Brand Marketing Strategy and Content, Media & Partnerships teams for client's Portfolio and brand initiatives. This includes helping to synthesize behavioral data, digital, video, and offline data sources into relevant reports to enhance business performance. The focus will be the development of campaign measurement plans and learning agendas, performance readouts and optimization, and exploration of measurement partners and measurement strategies in the evolving media landscape. This position will challenge your ability to think analytically, handle complexity, and apply marketing strategy to address business challenges and drive success.

Duties & Responsibilities

• Own, in partnership with internal team members and agencies, the creation of measurable objectives, learning agendas, and measurement frameworks for brand campaign initiatives

• Support Director on the exploration of partners and strategies with evolving Media ecosystem

• Responsible for analysis and synthesis, storytelling and socialization of ongoing campaign performance metrics to advise marketing strategy

Skills & Qualifications

• Experience in facets of media including digital media planning, cable & broadcast TV, connected TV, video, social, audio, and other non-traditional media

• Outstanding collaboration skills and ability to work with and effectively communicate to a dynamic audience

• Self-starter with a work demeanor that exhibits flexibility, drive, good judgment, and dependability

• Dynamic problem solver who can resolve issues efficiently and creatively while maintaining a high level of flexibility, professionalism, and integrity

• Five (5) years of marketing experience with prior campaign management experience

• Experience with Brand and/or measurement tools and partners (Nielsen, Kantar, ComScore, iSpot/Ace)

• In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV/OTT/FEP, OLV, Digital, Social)

• Experience with developing and delivering succinct presentations (verbal and written) to senior audiences

• Proficiency in Excel and PowerPoint

Education & Experience

• BA/BS Bachelors Degree

• Experience with Media Mix Modeling

• Experience leading work with third-party vendors and agency partners

To Apply

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Diversity Inclusion & Customer Service Statement

TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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