Lead Marketing Management

Job Description:

Overall Purpose: Identifies and implements marketing strategies and programs for new or existing products or services. Key Roles and Responsibilities: Plans and implements marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction. Collaborate with field and partner teams to identify new marketing opportunities. Prepare marketing activity reports. Promotes customer awareness and field sales effectiveness through marketing communication projects. Consults with product management to assess program impact. Contributes to the development of new principles and concepts. Forecasts future marketing needs by applying advanced marketing principles, theories and concepts to create and design strategic responses for various marketing projects. Typically assigned long-range projects requiring diverse marketing theories and techniques. May require considerable working knowledge of other major areas and the skill to integrate and communicate that information. Considered an expert within the discipline.

Summary:

• Market Subject Matter Expert, responsible for driving profitable growth at the local level through field marketing and distribution tactics.

• Aggregate and analyze local market opportunities and trends while leveraging current performance and local market dynamics.

• Identify key competitive threats and demographics within the market and build effective strategies to differentiate and compete effectively.

• Spearhead comprehensive and timely communication of marketing initiatives executed in respective market to local market leaders and across the organization.

• Establish an operating cadence with the local market leaders and cross functional partners to ensure alignment on current marketing strategies and partner to ideate new marketing initiatives to drive multi-product household growth.

• Maintain up to date knowledge of products within AT&T's portfolio and associated leadership goals to drive thoughtful strategy and growth within associated market.

• Responsible for understanding and ensuring marketing campaign performance reporting is effective to guide strategic marketing decisions; Examples: Test vs. Control methodology (TvC), Lift %, CPIGA, ROI, Churn, Gross Ads, Penetration

• Ability to adopt quickly to change, optimize marketing campaigns where necessary and communicate both positive and negative impact of initiatives executed in the local markets with leadership.

Education: Typically requires a bachelor's degree.

Experience: Typically requires 6+ years of experience in similar area of responsibility. Marketing experience preferred.

Supervisory: No

Our Leads earn between $130,700 - $196,100 USD. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage

• 401(k) plan

• Tuition reimbursement program

• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

• Paid Parental Leave

• Paid Caregiver Leave

• Additional sick leave beyond what state and local law require may be available but is unprotected.

• Adoption Reimbursement

• Disability Benefits (short term and long term)

• Life and Accidental Death Insurance

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

• Employee Assistance Programs (EAP)

• Extensive employee wellness programs

• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond - making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you'll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

#LI-Onsite

Ready to join the team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$130,700.00 - $196,100.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status