Why Branding Your Resume Produces a High ROI

It has been no secret in advertising and marketing for some time now that you need to know your target audience. And it really isn’t any different in a job search. You need to know who your audience is, what their needs are, and how to communicate the benefits of what you offer. Last autumn I jumped head first into a huge conversion rate optimization project. I was doing hours of research and work to figure out everything I could about Web site optimization and conversion rates. One of the most interesting points I discovered was about communicating to your audience the benefits that come with your service, product, etc., or how the person will benefit - not just selling the “features”. I was very intrigued by this notion and how applicable it is to resume development. As a job seeker, it’s so important to know your audience and to communicate to them the value and benefits an employer will receive from HIRING you. The benefits they get from hiring you are unlike hiring any other person—you are a rare commodity. I have news for you—you ARE the only person out there just like you! It’s critically important that your resume transparently articulates the BENEFITS you bring to the employer—because THEY are unlike any other. The best way to do this is by branding your entire resume with these benefits—not just a short branding statement at the top. The remainder of your resume needs to support the branding statement and precisely detail the most pertinent benefits the employer can expect upon hiring you. Constructing your resume in this manner produces a clear picture for the hiring manager and makes it an easier decision for him or her to interview you—thus securing you more interviews. You can’t afford not to brand your resume, cover letter, or any other element of your job search. Partnering with a professional resume writer can secure interviews more quickly, decrease your job search time (and frustration), and save you lots of money (from lost time being unemployed or working for a lower salary).