Social media sites are invaluable for communications experts. Public relations professionals, celebrities, and marketers alike turn to these platforms to help engage fans and spread the word about upcoming events and promotions. Many experts understand the importance of high counts of fans and followers whose likes, retweets, and similar feedback act as an implicit endorsement. These activities on social media sites can help your goods, services, or clients go viral. The more fans and followers you have, the more likely you can spread your message quickly through relevant online communities.
One of the easiest ways for communications experts to increase the number of followers and fans they have on social media sites is to bump up the amount of interaction provided to existing audiences. This includes increasing the frequency of posts and the amount of time put into replying to public messages from potential customers or fans. Social media platforms allow you to communicate with users in real time, creating engaging interactions that can dramatically color the opinions of those you talk to as well as other readers who see your public discussions. Increasing interaction can improve your visibility to your extended network—your fans' and followers' contacts.
Another simple way to boost followers on social media platforms is to add images and related links to each post. Attaching images to your posts on social media sites allows them to be indexed by image search tools. This can bring in new traffic from those who are using search engines to locate specific pictures and encourage social media users to pay attention to your posts. Relevant links are a great way to drive user engagement, especially when you link to key influencers in your market. Remember to post such links multiple times, as many social media users may not check every post and are more likely to respond to more recent activity. Change your message with each post, however, to avoid looking like a robot.
The third easy way to garner more fans is to ask for them. During your day-to-day activities, you are likely to interact with many different people through email and on various social media sites. Asking them to follow you on your primary social media accounts or reaching out to them on those platforms can net you many followers, especially if they are key influencers in their markets: their followers may see the activity and also follow your account. Many tools can help you integrate social media and email activity.
Social media sites are a great way to engage your primary audience. Increasing your follower count could help you leverage these platforms for a variety of purposes, and these tips can help make it easy to increase your overall numbers.
(Photo courtesy of freedigitalphotos.net)
Become a member to take advantage of more features, like commenting and voting.
Register or sign in today!