Media and technology are closely intertwined, so when your job is to disseminate information to the masses, integrating new technology often provides unparalleled access to your global audience. Social media has taken the world by storm, putting you within arm's length of a billion users around the world. Companies are clamoring to mobilize modern media technologies, and listing just three vital technical areas on your resume can help you land your dream gig and advance your career.
The social media landscape is inundated with evolving and new technology for instant communication. Facebook, Twitter, YouTube, and Instagram are among the most influential, changing the way consumers and businesses relate to each other. Unsurprisingly, social media managers and directors have become a more sought after as businesses and organizations wise up to their potential. Every organization, from churches to libraries, is seeking the expertise of media professionals who can comfortably and expertly navigate these examples of new technology. Knowing how to assess social-media metrics, update an Instagram account, set up a Facebook page, and join Twitter conversations makes you a more attractive candidate to employers. According to a recent VentureBeat article, New York, San Francisco, and Chicago are home to over three thousand social-media jobs, and the opportunities are even greater for specialists in specific platforms.
The proliferation of smartphones and mobile applications represents a wave of new technology that extends social-media access beyond personal computers. It's now possible to post a Facebook status, upload a Vine video, and snap Instagram photos from work, the gym, or just about anywhere an Internet connection is available. Millions of people browse the Internet straight from their smartphones' web browsers, and the average US consumer spends over two hours daily on mobile apps. The mobile versions of many popular social-media platforms aren't exactly like their PC counterparts, but they act as an accessible media bridge between your business and the public. Knowing how to properly utilize mobile apps gives you the power to change lives and opinions almost instantaneously.
More media jobs require a basic level of software knowledge. Because media is generally visually driven, creating simple graphics for newsletters, e-mails, video campaigns, and advertisements can command a reader or viewer's attention more effectively than just text. For example, environmentalists and advocates can create entertaining, informative videos to engage and inform the public on topics close to their hearts. Media professionals often collaborate with graphic designers and video editors on their projects, but familiarity with the most popular graphic-design and photo- and video-editing software can only benefit you in your search for a media job. Demonstrate experience with new technology and popular software programs, such as the Adobe Creative Suite, by listing them in the skills section of your resume.
Media is becoming increasingly dependent on social media, mobile apps, and popular software programs to get its message to the public. Fortunately, these technical skills aren't too difficult to acquire, even when you're learning on your own. By leveraging online and printed resources dedicated to promoting new technology, you can attain the expert-level proficiency needed to help you succeed in the media industry.
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